Because "controversial" 360 Smith itself wasn't enough of an insult, here's the greeting the newly opened retail space of the building, an outlet of Momofuku Milk Bar, has for us on its opening day. I'm sure if more people grouse as I'm doing, some suave Momofuku-ite will issue an order to "lighten up." And of course who am I kidding as I'm at least gonna try the place. Still. Major eyeroll.