Lists, miscellaneous inanity, same thing...

June 26, 2008

A (weak) defense of Entertainment Weekly's "The New Classics" lists (Updated)

Mj_cats
Rivette's Histoire de Marie et Julien: not even nominated, most likely.

Let's begin with a fundamental fact: lists are bullshit. Lists are such blatant bullshit that any magazine person will admit to you that they're bullshit. Some might need to have had a couple of drinks first, others might be more effectively cajoled by having you complain for the millionth time in the course of a conversation about how your own favorite cultural artifact was left off some list or another, but they'll admit it. Furthermore, even lists purportedly based on data and research and objective standards are, at some level, bullshit. That U.S. News and World Report annual list of America's best colleges? Guess what.

Another thing: the bigger and more putatively comprehensive the list, the greater the intensity of bullshit. I should compare this to decibel measurement, wherein each individual decibel represents ten times worth of increase. This is worth remembering when considering that Entertainment Weekly's June 27/July 4 double issue, "The New Classics," purports to present "The 1000 best movies, TV shows, albums, books and more of the last 25 years."

But let's not get ahead of ourselves quite yet. "Glenn," I hear you asking, "if lists are such bullshit, why do magazines and websites do them almost all the frickin' time?"

Well, because lists are putatively "fun." People notice them, argue about them. They take them fairly seriously, pretty much regardless of what their sources are...oddly enough. For a magazine in particular, a list is a potential goldmine of publicity. It gets your product noticed. TV news, radio outlets, they LOVE lists.

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